The creator economy has the enormous potential to emerge as a disruptor of the Indian economy and impact job creation for millions of influencers.
The influencer market has not only made its presence felt in every nook and cranny of India but has also boosted economic growth. The ever-increasing rise of the Indian creative economy has given the hidden talents a platform to entertain our audiences.
Anish Mehta, founder of Animeta, said, “India alone has about 755 million social media users and about 80 million content creators, less than 0.2% of whom can monetize their content.”
Many creators are looking for opportunities to generate revenue beyond ad revenue and find this quite challenging. Animeta aims to bridge this gap through its creator technology platform and be the enabler that empowers a vast majority of creators by increasing their monetization potential to create meaningful change in their lives.
Animeta is a Singapore-based Creator Tech company focused on creating and nurturing digital creators by helping them grow their communities and maximize their revenue across multiple social media platforms and custom brand solutions through its proprietary Animeta AI based Self-Service Creator Tech platform.
India is a sizable market for digital and social media companies and is expanding rapidly thanks to growing smartphone sales and cheap data plans. The ecosystem of content creators has blossomed and the number of consumers on social media has increased dramatically.
Rajesh Kamat, Founder and Investor at Animeta, commented: “In recent years we have seen a shift that has put the spotlight on smart, commercially savvy content creators who have emerged as companies to be reckoned with in their own right. The creator economy is worth over $100 billion thanks to social media users, which will grow to approximately 5 billion by 2023 alone. While the user base continues to grow rapidly, revenues are estimated to grow at a staggering 35% CAGR through 2024. ”
“I strongly believe that content plays a very important role in today’s digital world,” said Sameer Manchanda, founder and investor at Animeta.
As per estimates shared by the government in 2021, India has around 44.8 crore YouTube users, 53 crore WhatsApp users, 41 crore Facebook users, 21 crore use Instagram and 1.75 crore on Twitter, and emerging brands are increasingly looking for collaborations with influencers and influencers. marketing agencies to tap into this huge market. For decades, traditional media such as television, radio and newspapers have fueled advertising revenues, and the creative economy is likely to be the next big development in this segment.
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